Melton BID promotes Melton as a vibrant destination, helping to attract visitors, increase footfall and create more opportunities for local businesses to be seen and supported.
How we showcase Melton
Marketing, Events and Promotion
Through marketing campaigns, event support, partnerships and digital promotion, we showcase what Melton has to offer and give people more reasons to visit, explore and spend time in the town centre.
Our aim is to bring more people into Melton, support local businesses and help create a busier, more vibrant and more active town centre.
Melton BID Business Awards
Launched in 2025, the Melton BID Business Awards celebrate the vibrancy, talent and dedication of Melton’s business community.
In its inaugural year, the awards received 900 nominations and gained significant media coverage across Leicestershire and beyond, helping to raise the profile of the town.
This year, nominations have grown to 3,669, showing the strength of local support and the pride people have in Melton’s businesses.
60,000 What’s on guides
Melton BID produces and distributes 60,000 What’s On Guides each year, helping to promote local events, activities and reasons to visit the town.
Distributed bi-annually, with an additional Christmas special, the guides provide a valuable way to showcase what is happening in Melton throughout the year.
In 2025, the design was refreshed and a town map was added, making the guide more useful for visitors while helping to promote local businesses and key destinations.
£10k+ investment in Christmas events
Melton BID invested more than £10,000 into Christmas events, helping to create a festive programme that brought people into the town centre.
The activity attracted 50,000 visitors in 2025, supporting footfall during one of the most important trading periods of the year.
By investing in seasonal events and promotion, Melton BID helps create a stronger Christmas offer for residents, visitors and local businesses.
Proud partner of the British Pie Awards
Melton BID is a proud partner and long-standing sponsor of the British Pie Awards, one of Melton’s most recognised and celebrated events.
Since 2016, we have supported the awards as part of our commitment to promoting Melton’s unique food heritage and attracting visitors to the town.
By supporting flagship events like the British Pie Awards, Melton BID helps raise the profile of Melton while creating valuable opportunities for local businesses to benefit from increased awareness and footfall.
Major sponsor of flagship town events
Melton BID is a major sponsor of flagship town events, helping to support the activities that bring people into Melton and strengthen the town’s visitor appeal.
This includes events such as the 1940s Weekend and the bi-annual Folk Festival, which attract visitors, create atmosphere and showcase Melton as an active and welcoming destination.
By supporting major events, Melton BID helps increase footfall, promote the town centre and create opportunities for local businesses to benefit from busier trading periods.
Popular summer classic car & bike nights
Melton BID supports the popular summer classic car and bike nights, helping to bring people into the town centre during the evening.
These events create a lively atmosphere, attract visitors and give people another reason to spend time in Melton outside of traditional daytime trading hours.
By supporting evening events, Melton BID helps increase footfall, promote local hospitality and leisure businesses, and strengthen Melton’s night-time economy.
Melton after dark campaign
A bespoke promotional video showcasing Melton Mowbray’s night-time economy and highlighting the best places to eat, drink and enjoy an evening in the town.
Strong digital presence
A strong digital presence, with over 4,500 Facebook followers helping Melton BID promote local businesses, events and town centre activity to a wider audience.
The Creative Collective
A shared retail space bringing together 21 local makers, creating a collaborative platform to showcase independent products and support local enterprise.
Power in the Park sponsorship
Sponsorship of Power in the Park, supporting a unique community event that brings people together and encourages visitors into Melton.